The Improve Your Future Team

Jake Lee


Jake set Improve Your Future Trading up three years ago with two main goals. The first one was to give all individuals the opportunity to learn to trade the right way and become successful home traders. And the second was to create the home of online trading, where everything a new trader needs to become successful is all on the IYF website.

Dylan Lee

Cheif Operations Officer

Dylan has seen IYF grow and has always been involved in the development of new business from the start. He understands the goals and objectives of the firm and helps towards achieving these on a daily basis. Since being full time, Dylan has helped improve customer service dramatically and build further structure to the company.

Hollie Bennett

Head of Client Management

We strive to help our large client database as much as possible. Hollie is the head of client management, therefore she assists all clients with any questions and problems they may have. Hollie has always worked within the customer service industry, but wanted a change in her career to start helping individuals start and continue their trading careers successfully!

Tyla Newstead

Business Development Associate

Tyla has been trading the financial markets for the last 6 months and wanted to pursue his career by helping others start trading successfully online! His bubbly personality and willingness to help new traders find success out of the markets makes him a great addition to the IYF team.

Maxwell Baker

Business Development Associate

Max is a great addition to the team as he is a forex trader on a day to day basis. Max has joined IYF with the ambition to share his wealth of knowledge with new clients to help them prosper by trading the forex markets.

Ollie Maine

Events Manager

Ollie founded his passion in events management during his time at University. After launching a few successful events, and learning to trade through IYF's website, it was time to take a step into the corporate world and set up the new live trading seminars and opportunity evenings IYF are going to be rolling out.

Danny Chapman

Business Development Associate

Danny has always worked within the client services industry which made him the perfect fit for this role as his daily activities involve simply helping clients set up their trading careers and finding success within the financial markets industry. Check out our Trustpilot to see clients comments on Danny's great customer service!

Joel Morris

Business Partner

Joel, commonly known as ‘JMX’ found fame as he grew his youtube following to 2.5 million subscribers. Joel is a keen entrepreneur who has recently invested in new internet age companies, and the main one being Improve Your Future Trading. Joel’s main role in the company is to head marketing and to really get the IYF movement out there!

Alex Kaye


Alex started his business career 25 years ago straight after finishing school. Alex dived into the technology industry and has since created a global technology company that has over 5,000 employees and operates in a number of countries, the main ones being the UK and the US. His business experience and bank of technological knowledge has helped IYF grow sustainably and prepare for the future.

Meet our Expert traders

IYF's Trading Floor

Here at IYF Trading, we have a team of in-house expert foreign exchange traders, with a combined experience of over 10 years. Our in house trading team consists of Jake Lee, Maxwell Baker & Tyla Newstead. Our trading floor will be providing regular day & swing trades based on the proven and successful IYF trading strategy!

Richard Campbell

With almost 30 years experience in the FX markets, Richard has traded successfully with passion and discipline in almost every market condition there is. Richard spent 20 years at Lloyds Bank and held various Senior roles including Head of FX Proprietary Desk and Head of 24 HR Trading. After leaving Lloyds, Richard ran a global team of Traders and a $25mio business. Richard has also been Head of FX Trading for Divisa UK and most recently Director of UK FX for Huge Group China.

Oliver Davis

Oliver has been trading professionally for over 5 years and manages a private equity fund. He has been fortunate enough to work alongside some of the most successful Forex traders on trading floors in both London & Singapore which has given him the experience to understand the financial markets and craft a profitable yet simple and effective trading style.

Where we are based


IYF Trading is a trading partner of London & Eastern LLP authorised and regulated by the Financial Conduct Authority, Firm Reference Number 534484


CPD 'Continuing Professional Development' is a globally recognised qualification & accreditation respected across all professional industries, given to leading education firms within the private sector.

The PTE accreditation recognises professional training and learning providers that offer high quality training provision.
This accreditation highlights and acknowledges the quality and calibre of the training and learning programmes that IYF Trading delivers, internally or externally.